What To Do When Your Boss Says It's Time To Innovate

Mastering innovation creates higher margins, more engaged teams, more satisfied customers, higher stock valuations and, in the best cases, a tribe of intensely engaged customers. Unfortunately, saying you are innovative before you actually have a culture that knows how to be so-and produces work that truly is--is incredibly destructive because you wind up breaking promises with your staff and with your customers. How can you avoid becoming a statistic? Let me give you four ideas.